Digital signage can be a great tool for your retail business no matter what you’re selling. Customers are drawn to digital display screens as they are designed to capture attention and present personalized messages.
Read on to find out the top 10 benefits of using digital display screens for your retail business in Saudi Arabia.
1. Drives More Traffic
One of the most important advantages of digital signage is its potential to attract customers to your business. People are drawn to screens by nature – according to statistics, 8 out of 10 customers approach a business because a digital sign piques their attention.
2. Offers Entertainment
According to research, 50% of millennial men and 70% of millennial women consider shopping as a form of entertainment. Digital signs are an apparent source of entertainment, as they allow you to communicate everything from social media to breaking news.
3. Increase Sales
Customers feel more confident in their buying decisions when they see digital signage in Saudi Arabia. It can be used to guide customers to specific products, up-sell items, and offer directions to support points, among other things.
4. Inform and Educate Customers
Digital display screens are great teaching aids. Unlike static media, digital signs can utilize and combine text, pictures, sounds, and animation to more effectively introduce and demonstrate concepts.
5. Fully Customizable
A digital display screen’s content can be fully customized and delivered to a highly particular target group. This helps you to send the correct message to your consumers directly.
6. Display Local Content
Marketers frequently need to show local information in a variety of locations. With a well-equipped display network, you can show content that is customized to each branch or area of your network.
7. Enhance Branding
Digital signs not only disseminate information but also reflect positively on your company and brand image. Electronic messaging gives your store a high-tech appearance that shows your customers that you are up to date.
8. Gain More Attention
Digital displays can be utilized to draw in passers-by who might not otherwise visit a brick-and-mortar store. The average number of views for digital screens is 400% more than that of static displays.
9. Greater Customer Retention Rates
Digital display screens are an excellent way to inform customers about upcoming events such as offers and promotions. When compared to static advertising, digital displays have better recall and retention rates.
10. Cost-Effective
Digital display screens are considerably less expensive than static displays for developing and deploying new advertisements. As a result, you will be able to execute more focused local marketing efforts with a higher return on investment.
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